Online Marketing Enables Farmers, Elevators and Traders Amid COVID-19

Currently, the company has 1,200 grain receiving locations using a Bushel-powered app in the U.S. and Canada. ( Bushel )

With more than 25,000 farmer users, Bushel is powering a new way of business in light of the coronavirus. The company launched in June 2017 as a mobile platform that can be branded by the grain elevator to give a real-time view of scale tickets, contracts, commodity balances, futures, prepaids, cash bids, settlements, e-sign and contract management.

Its technology has come to show great utility these days. 

“Think about the tools your merchandiser needs right now: they need to be able to do their grain contracts without having to go to the office, and if they're in the office, they're definitely not meeting with the farmer at the office,” says Jake Joraanstad, Bushel co-founder and CEO. “Just doing electronic contracts [is] a huge deal.”

Joraanstad joined Chip Flory on AgriTalk radio to talk about how technology is helping ag businesses, such as grain companies, continue to business under social distancing and other restrictions. 

“If you have been avoiding going paperless and avoiding the idea of investing in a new system at the company. This just moved that needle from empty to full right now.” 

Currently, the company has 1,200 grain receiving locations using a Bushel-powered app in the U.S. and Canada.

He also shared the news that Bushel is offering two months free for the e-sign platform on Bushel. 

“Let's just get people using it so they can keep their operation moving in this interesting situation,” he says. 

And Joraanstad expects the technology will continue its increase in adoption. 

You can hear more from today’s AgriTalk: 

 

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