Nabisco Forced to Uncage Animal Crackers

First the circus closed, now the beasts on boxes of animal crackers have been turned loose. Under pressure from People for the Ethical Treatment of Animals (PETA), Nabisco has redesigned packaging of Nabisco’s Barnum’s Animal crackers removing – after more than a century – the cages.

Last year Ringling Bros. and Barnum & Bailey Circus shut down, citing declining ticket sales. Feld Entertainment’s chief executive, Kenneth Feld, said the closure was due to declining ticket sales and the move to rid the circus of its elephants following a shift in public opinion toward circus animals.

animal crackers

PETA, which has been protesting the use of animals in circuses for more than 30 years, also had their sights set on Nabisco’s cracker boxes. In 2016, PETA wrote to Mondelez International, the parent company of Nabisco, with a mockup design without bars and an explanation that circuses often mistreat animals. Illinois, where Mondelez has its headquarters, became the first U.S. state to ban circuses with elephant shows at the start of this year.

"Given the egregious cruelty inherent in circuses that use animals and the public's swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats," PETA said in its letter.

The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent "Barnum's Animals" lettering. But instead of showing the animals in cages - implying that they're traveling in boxcars for the circus - the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland.

"The new box for Barnum's Animal Crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows," PETA executive vice president Tracy Reiman said. "PETA is celebrating this redesign, just as we've celebrated the end of Ringling Bros. circus and the introduction of animal-circus bans across the U.S."

Submitted by Beth J on Wed, 08/22/2018 - 07:00

Is it wrong to want animals treated humanely?

Submitted by Beth on Wed, 08/22/2018 - 07:55

This is so stupid. They will be and have been going after farmers and horse owners for having animals in fields and pens.

Submitted by Brad Skaar on Wed, 08/22/2018 - 08:21

Meanwhile, while PETA invests resources forcing change of cartoons on cookie boxes, people are starving around the world, children are being abducted and murdered, and refugees struggle to survive and find a place to live. So sad and so very pathetic.

Submitted by Ron Beck on Wed, 08/22/2018 - 13:22

Nabisco wasn't "forced" to do this...they simply caved in to the strident calls from an organization that could just as easily be ignored.

Submitted by Dianna on Thu, 08/23/2018 - 12:47

this is a bunch of nonsense! why oh why would they worry about circus animals on cookie boxes when they should be doing something good with money people donate to them! this is CRAZY!

Submitted by Roger on Tue, 08/28/2018 - 14:42

But we can still open the box and bite the heads of first!

Submitted by Son-of-Butch on Tue, 08/28/2018 - 15:02

Now we can direct our attention to what is truly important.... stopping that darn Coyote from chasing Road Runners.

Submitted by Joel C on Wed, 08/29/2018 - 05:49

Wow! Really PETA?! You people really need to get a grip. Get over yourselves already! Words can’t describe how I feel about you people!!!

Submitted by Pismo Dan on Sun, 09/02/2018 - 18:13

Can't wait to see what "South Park" can do with this one, PC gone wild! You can not say hi to someone these days you may offend them! May Shirley Tempel enjoy the "animal crackers in her soup..." The big picture TRUMP WON HOWEVER.... as a country we need to come toghter as Dem, Rep, Ind,Green or whatever and stand behind our presisdent!! If you dissagree with trump or any reps left, right or whatever let it be known at the "BALLOT BOX"!! PUTIN AND ANY NON US COUNTRYS loves the left,right mid, libs

Submitted by Betty on Mon, 09/10/2018 - 09:43

The PETA idiots should get a life and stop trying to control everything that doesn't concern them. Companies like Nabisco should stop caving in to these Left Wing power hungry groups who want to control what we eat, use, do, say, and feel.

Submitted by UkeDog on Tue, 10/23/2018 - 15:52

Just window dressing instead of addressing the REAL problem with their animal crackers! Namely, the horrible taste of the elephant crackers!

The other animals taste fine; but the elephant crackers are putrid. Wise up, Nabisco!