Merck And Hereford Announce Partnership

Merck partners with American Hereford Association ( FJ )

Merck Animal Health announced a five-year partnership with the American Hereford Association (AHA) to educate members and cattle producers on the importance of animal health programs in maximizing cattle's genetic potential. Through the partnership, Merck Animal Health will lead educational sessions at the AHA's Annual Membership Meeting and Conference, and at the association's in-person and online educational opportunities.

“Merck Animal Health is proud to partner with the American Hereford Association to deliver the latest information on building animal health programs and protocols that help improve cattle wellbeing and performance,” says Kevin Mobley, executive director of cattle sales and marketing for Merck Animal Health. “The AHA has a strong history and even brighter future as it continues to serve and educate its growing membership, including its younger members and future leaders of the industry.”

The new partnership will support the value of developing strong genetic and animal health programs. “It’s great to have Merck Animal Health work with our team,” says Jack Ward, AHA executive vice president. “Animal care and health are critical to the success of our producers’ operations, and we look forward to Merck Animal Health’s contributions in this educational effort.”

Submit photos and support the Hereford Youth Foundation

To help kick off the new partnership, cattle producers are encouraged to share a photo showing them using a Merck Animal Health product with their own cattle. For every photo submitted to the AHA, Merck Animal Health will donate $100 (up to $15,000 total) to support the Hereford Youth Foundation of America.

The foundation is dedicated to scholarship, leadership and educational support of youth in the business of raising Hereford cattle.

“We encourage our adult and youth members, as well as commercial cattle producers to submit photos showing how you implement your animal health protocols using Merck Animal Health products,” says Ward. “Not only do health programs add value to cattle, the photos you share will generate funds for our educational, leadership and research efforts of the Hereford Youth Foundation of America.”

Submit photos via Facebook Messenger to the AHA and use #HerefordStrong in the message. Photos must be submitted by Sept. 15, 2020. By providing a photo, the participant grants Merck Animal Health and the AHA the permission to use the photo for purposes of advertising, publicity, trade, display, exhibition and any other commercial or other business purpose.

Merck Animal Health offers trusted, innovative products and programs to help keep cattle healthy and productive.

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