Majority of Consumers Want Food Labeled If Contains DNA

Food Labels

Food labels are becoming overwhelming for some consumers. Shoppers want food labeled if it contains GMO ingredients, antibiotics, etc. Some surveys have even started asking if consumers want their food labeled if it contains DNA. Yes, you read that right. 

The scary part is some surveys show over half of consumers want food labeled for DNA, but an Oklahoma State Survey showed that 8 out of every 10 consumers want to see DNA labels on their food. 

As conversations evolve about how food is produced, farmers and ranchers need to remember that many consumers don't know the basics of food, let alone a complex topic like a genetically modified organism. 

Hear Tyne Morgan's thoughts on this weekend's U.S. Farm Report


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Submitted by Jason Buher on Thu, 12/07/2017 - 07:59

Obviously the majority has gotten way to far from the farm and rural America. The other scary fact is the extreme ignorance of the general media in the country. Don’t worry about common sense, just “sensationalize every news story”

Submitted by Keith Long on Thu, 12/07/2017 - 08:19

Poking fun at consumers for not knowing the difference between DNA and GMO might make for clever reporting, but it is self defeating. Sure, they might need some education, but mostly they are (obviously) saying they want to know if there are GMO's in their food. This is a legitimate concern, and we, as producers of food, should take notice. Instead of trying to cram products down the consumer's throat, how about we raise what they want (for once)? Does it matter how efficient you are if you have no market?

Submitted by Thomas A on Thu, 12/07/2017 - 09:46

Wow. Excellent post Keith. You hit every nail on the head and I'm impressed. It is hard to break the paradigm with status quo producers - "why would anybody want grass fed; it doesn't taste as good!?" The mentality of producers trying to force something on consumers and then complaining about prices, and the market, and on and on and on....

The consumer thinks they want something and they are willing to pay for it - why not give it to them?

In reply to by Keith Long (not verified)

Submitted by Green Fields Project on Fri, 12/08/2017 - 03:34

Does the consumer really know what they want if they don't know what they're asking for? Honestly, where are they getting their information? Facebook? Instagram? Twitter? I'm not going to argue the Oklahoma survey since they asked what was referred to as a cross section of society. Since about 99% of the population know little if anything about agriculture, it's kinda hard for there to be a genuine knowledgable opinion from anyone. If I'm not mistaken, there are few, if any foods that do not contain DNA of some origin. We used to learn such things in school.

Was this question concerning the labeling of foods that contain DNA just thrown as a joke, or a test to see what consumers really know? Here's the real problem with all of this. How many regulations concerning food are written up by people who's knowledge of food production comes from YouTube videos or bloggers that are more fond of their own voice then of anything factual?

It was once said that it's easy to scare people, but it's very hard to un-scare them. Be that as it may, farmers are constantly on the defensive. Why? We do humanities most important work and for some reason we're scared. Yes, that’s right, we are genuinely frightened,….. of who? Let the consumer ask all the questions they want, someone will answer them. But again,… who? Someone who read a blog or watched a video perhaps? Because it won’t be a farmer. I’ve hardly ever been treated as being real.

If farmers and those few who really do speak for farmers instead want to get our point across about what we do and why, I think the first thing we have to say is that farmers are people too. We're not this strange group of whoever's who live "out there" in the country on those little amusement parks called farms. We are living breathing people who eat the very same things everybody else does. If a farmer is unwilling to consume what they produce then there's a problem But so far I don't see that happening. GMO's, BGH, and all.

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