IChooseMeat.com Gives 'Meat Denied' a Resource for Eating Meat at Work

The website is aimed at helping the ‘Meat Denied,’ people who work in places that are trying to restrict access to meat.
( North American Meat Institute )

Meat is getting support in the workplace thanks to a new website called IChooseMeat.com.

The North American Meat Institute unveiled the new website following the controversial decision by WeWork to remove meat from the company’s offices and stop reimbursing meals for employees who dine on meat. The website is aimed at helping the ‘Meat Denied,’ people who work in places that are trying to restrict access to meat.  

IChooseMeat.com includes a number of resources for consumers like descriptions of cuts of meat and how to cook them. Information is offered through Buzzfeed-style articles including “Top Ten Ways to Sneak Meat Into the Office” and “Best Excuses to Get Out of Your Office’s Meatless Lunch.

Users can also go to pages that dispel meat myths such as the impact livestock production has on the environment or the health impacts of eating meat. The overall goal of the website is to “fight meat denial” by helping consumers “say I choose meat.”

A release from the Meat Institute points out that federal government data shows on average protein is the only food group consumed at proper levels. Men are at recommended levels, while women are slightly under-consuming. Data from Environmental Protection Agency shows livestock production accounts for 4% of greenhouse gas emissions, while both energy production and transportation account for 28%.

“It is disappointing that any company would make a decision to remove a nutritious and delicious food choice, especially when the data is clear that the path to meaningful environmental impact reductions is not through the stomach,” says Meat Institute Vice President of Public Affairs Eric Mittenthal. “For both environmental and employee morale purposes, companies are far better served by working to reduce their energy consumption and encouraging public transportation.”

More information about the Meat Institute’s educational efforts can be found at www.ichoosemeat.com and www.meatinstitute.org.

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