The Cattlemen’s Beef Promotion and Research Board (CBB) has named Gregory Hanes as their new CEO. Hanes comes to CBB from the U.S. Meat Export Federation, where he was most recently the vice president of international marketing programs. He also served as the liaison from USMEF to the beef industry and worked with many national and state beef organizations.
“Knowledge of beef producers and the overall beef industry is a must in this role,” notes Chuck Coffey, CBB chairman from Davis, Okla., in a news release. “Greg is well-regarded – both here in the U.S. and abroad – for his background and understanding of promoting beef and building industry relationships.”
The Beef Board oversees the Beef Checkoff and works closely with USDA, state beef councils, contractors, beef industry leaders and cattle producers.
Hanes combines a wide skill set to be a strategic leader for beef producers.
“Greg is extremely talented with a diversified skillset,” said Coffey. “He already has knowledge of the Beef Checkoff, and he’s an outstanding public speaker who clearly articulates his message, has a great work ethic and is a team builder at all levels. Most importantly, he is passionate about the beef industry. The Cattlemen’s Beef Board is elated to have him as part of the team.”
From 2006 to 2009, Hanes was the director of the USMEF’s Tokyo office, where he was responsible for all activities occurring in Japan.
Hanes is also currently the chair of the U.S. Agricultural Export Development Council (USAEDC), a group of 80 U.S. commodity trade associations, farmer cooperatives and state regional trade groups, representing the interests of growers and processors of U.S. agricultural products.
Hanes holds a masters degree in international management with an emphasis in marketing from the Thunderbird School of Management at Arizona State University in Phoenix, Ariz., Hanes also holds a B.A. in economics from Colorado College. Hanes was born and raised in Cheyenne, Wyoming.