Ready-made meat sales are on the rise according to the Power of Meat study. The study was put together by the Food Marketing Institute (FMI) and the Foundation for Meat and Poultry Research and Education, the foundation for the North American Meat Institute. It is the 14th annual Power of Meat study.
Across all departments, convenience-focused meat and poultry saw robust growth in 2018, including a 5% increase in value-added products, and a 2.5% increase in fully cooked items.
A key finding from this year’s study was that retailer need to begin thinking about the meal occasion backwards. In other words, food retailers should target shoppers who consider their meat purchase as a meal occasion and not necessarily relegated to one area of the store. Retailers should find new ways to help shoppers plan meat purchases for multiple meals.
Currently, only 40% of shoppers plan and buy meat for multiple meals. The study finds that nearly a quarter of Generation Z and younger Millennials buy meat and poultry for only one meal at a time.