Cargill is launching a new premium beef brand called Salt & Sear™ it says will allow consumers to purchase restaurant-quality beef to prepare at home. Certain cuts of Salt & Sear will qualify for the Certified Very Tender USDA designation.
Only carcasses grading in the Upper 2/3 of USDA Choice qualify to be labeled Salt & Sear, and Cargill promises the products will deliver great taste which it stands behind with a money-back guarantee.
Salt & Sear products will be available at select retail locations starting in late spring.
Cargill said through qualitative consumer research conducted in 2019, it selected “Restaurant-Quality At Home” as the leading brand positioning for the new beef offering. To the Salt & Sear brand’s target consumer, this positioning represented the highest quality standard and provided confidence in cooking mastery.
“While making beef purchase decisions, consumers are seeking certain characteristics and on-package information,” the company said in a release. “According to a consumer study conducted by Cargill in 2018, a significant portion of beef consumers said these attributes are either important or extremely important: USDA Inspected (74% of consumers), USDA Choice (67%), Certified Tender (46%) and Superior Marbling (42%). The Salt & Sear beef offering follows through on these crucial consumer priorities.”