The Red Angus Association recognized Bichelmeyer Land & Cattle, Williamsburg, Kan., as its Commercial Producer of the Year. The award was presented in Dubuque, Iowa, on Sept. 13, 2019, during the 66th annual National Red Angus Convention.
The Commercial Producer of the Year Award is presented to producers who successfully utilize Red Angus genetics on their farm or ranch. Recipients also have demonstrated a history of employing Red Angus commercial marketing tools, such as the Feeder Calf Certification Program, to add increased value to their calf crop.
This year’s recipient, Bichelmeyer Land & Cattle, can justly say they raise Red Angus from conception to consumption. Bichelmeyer Land & Cattle once consisted of 500 commercial black Angus cows but when Joe Bichelmeyer, co-owner, noticed the high-quality carcass and maternal traits of Red Angus, he and his wife, Marty, and brother, Jim, made the switch to Red Angus. The Bichelmeyers also operate Bichelmeyer Meat Company, a fifth-generation butcher company, where they serve a wide and diverse consumer base, utilizing beef from their own herd for the store.