Beef Sushi–Foodservice Guide to “Beefshi” Appeals to Millennials

Will "beefshi" be the next big food trend? The Muffarolletta is a classic New Orleans favorite made with beef salami, olives, capers and cheese rolled up with sushi rice.
( North American Meat Institute )

Celebrating International Sushi Day—something new for the beef industry.

The North American Meat Institute, a contractor of the Beef Checkoff, has released its new Foodservice Guide to Beefshi, featuring 16 recipes for beef sushi or “Beefshi” that can be easily prepared for sale in restaurant or supermarkets.

The recipes were developed by a Culinary Institute of America-trained chef and integrate traditional beef flavorings into new sushi offerings. Beef favorites, such as beef jerky, corned beef, hot dogs and roast beef, are prepared into traditional sushi-style rolls that are more likely to appeal to millennial consumers.

“Beefshi opens the door for foodservice establishments to offer a greater range of choices for families who might not enjoy seafood,” said Eric Mittenthal, North American Meat Institute Vice President of Sustainability, in a release. “Prepared beef products are delicious, nutritious and convenient favorites that pair very well with other traditional sushi ingredients.”

Here’s four examples of the new product offering:

• Muffarolletta – The classic New Orleans favorite made with beef salami, olives, capers and cheese rolled up with sushi rice. (pictured above)

Taco Maki, a beef sushi roll featured in a new report by the North American Meat Institute.

• Taco Maki – Nori, sushi rice, spicy beef jerky, cilantro sprigs and slivered radishes. Topped with Sante Fe style tortilla strips, queso fresco crumbles and Pico de Gallo.

• Triple BLT Mega Roll – Roast beef covered in sushi rice, filled with bacon bits, arugula, beefsteak tomato, ground black pepper and bacon-flavored potato chips.

BLT Mega Roll Beefshi

• Dansk Roll – Nori, sushi rice, Danish rye, roast beef, fried onions and nori. Served with remoulade sauce.

Visit the Beefshi website for the foodservice guide, how-to videos, nutrition facts, and other Beefshi information.

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