The Beef Checkoff partners with Snap by Groupon

Did you know ‚... In the fall of 2015, the checkoff partnered with Snap by Groupon to test the effectiveness of reaching and engaging millennial parents at the pre-purchase stage when they're planning a grocery store trip to influence purchase consideration of beef? Overall, the campaign resulted in a lift in beef purchases. The campaign had a significant impact on shoppers' frequency of store trips with a 23% increase in store visits. This increase in store visits is in the top 5% of all offers ever featured on Snap.