Arby’s Says 'Impossible' to Fake Meats

Fake meats at Arby's? "Impossible," says the Atlanta-based restaurant chain. ( Arby's )

When VegNews published an article this week claiming “Arby’s Looks to Add Plant-Based Impossible Meat to Menu,” Arby’s decided it was necessary to point toward its slogan since 2014, “We Have the Meats.” And that means real meats.

An article in Food & Wine reports that a presentation targeting investors during Impossible Meats recent $300 million funding found, Arby’s was included among a group of chains that Impossible Meats claimed had reached out to them. But in a statement, Arby’s says it will never serve plant-based protein products.

“Contrary to reports this week, Arby’s is not one of the restaurant companies interested in working with Impossible Foods,” the statement said. “The chances we will bring plant-based menu items to our restaurants, now or in the future, are absolutely impossible.”

Publications such  as Adweek and Fortune credit Arby’s “We Have the Meats” campaign as sparking a major turnaround for the brand. Food & Wine wrote, “It’s easy to see why they wouldn’t want to undermine that message and, instead, decided to use this as a chance to double-down on something that’s been working. At the same time though, all these new plant-based fast food options aren’t just publicity stunts: It’s driven by real consumer desire. Unnecessarily coming down against plant-based meat might solidify Arby’s diehards but there’s a risk it could turn other customers off.”

Arby's is an Atlanta-based restaurant chain with 3,300 stores. 

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Submitted by Bob Onnit on Fri, 05/24/2019 - 00:45

Than it will be Impossible for them to be atound in 10 years.

Submitted by Meatman on Fri, 05/24/2019 - 10:01

Maybe you should get some grammar and spelling lessons. You don't see anyone trying make meat taste like vegetables.

In reply to by Bob Onnit (not verified)

Submitted by Bob on Fri, 05/24/2019 - 14:40

How so? I don't think the vegan market is darkening the doors of Arby's, KFC or any of the other fast food chain for that matter.

In reply to by Bob Onnit (not verified)

Submitted by Steve on Fri, 05/24/2019 - 08:13

It is refreshing to see a company that is staying loyal to it's industry. I applaud Arby's for saying no to imposter food product "fakes". Unlike the Dairy Cooperatives that have sold their own producer members down the river chasing an extra buck and further damaging an already compromised industry that has been in perils over lost markets and over production.

Submitted by Mike S. on Fri, 05/24/2019 - 08:42

Just made Arby’s my new fast food of choice. If y’all want to eat plants that’s fine. But some people still like a choice!!

Submitted by Chuckie on Fri, 05/24/2019 - 09:24

Dittos to Steve. Along with real meat, plant based food should be left to salads, fries and buns. When will the dairy industry wake the h*** up and use "got milk?" again. I'm tired of these generic advertising boards gobbling up our dollars and then laying down and waving the white flag!

Submitted by Taylor Rennie on Fri, 05/24/2019 - 20:43

Dairy and meat workers are going the way of switchboard operators and milkman. Change is the only consistent, adapt or die.

In reply to by Chuckie (not verified)

Submitted by hj on Fri, 05/24/2019 - 11:48

Good for Arby's! Finally, someone standing with the beef producer. The fake burger wasn't designed to give options, options already existed. The fake burger was designed ti kill the beef industry. I think the beef industry should at least kick around the idea of not selling beef to food franchises that want to sell fake meat. I think those franchises would then rethink if they really want to sell fake meat.

Submitted by Mike on Mon, 05/27/2019 - 13:46

Amen to that. I wonder how long all these burger joint and restaurants got started. Problem is the beef industry has too many money hungry corporations that just fold to liberal stupidity instead of sticking with the working men and women who provide and have provided safe proteins for generations!

In reply to by hj (not verified)

Submitted by MKEguy on Fri, 05/24/2019 - 12:34

That's too bad. I was actually on my way somewhere to get an Impossible Burger the other night, and had to pass an Arby's on the way...thought to myself, "It'd be cool if Arby's got on this bandwagon and offered some kind of fake roast beef". Meanwhile, neighboring businesses Chili's, Qdoba, Applebee's + the local place I was headed to, and soon Burger King and Little Caesars all have some sort of meat analog on their menu. Adding this type of item to their menu isn't going to do anything but open up opportunities for MORE business. It's not like people who still want actual meat would stop going there.

Submitted by Maggie on Fri, 05/24/2019 - 18:08

That's why I won't/can't eat at Arby's . They refuse to have vegetarian options. It would be nice if they offered something the growing Vegetarian population.

Submitted by Apollo Athens on Fri, 05/24/2019 - 18:38

Its for either sonic and/or Buffalo Wild Wings which arg owns

Submitted by chuckie on Sat, 05/25/2019 - 06:58

Hey, vegan/vegetarians, Have fun with your pea burgers created with the help of genetically modified yeasts! Kudos to Arbys!

Submitted by jackbenimble333 on Mon, 05/27/2019 - 08:06

Beef and all other meat already is vegetable based. The cow eats the grass and grain and turns it into yummy vegetable based beef.