Carrying branded programs such as Tyson's Star Ranch Angus beef has benefits for both retailers and consumers. Shoppers still associate branded programs with better quality, better value and more consistency.
Cattlemen are the original climate heroes, preserving natural resources, while producing safe, affordable and abundant protein. Speakers at NCBA's Winter Reboot discussed how cattle production contributes to society.
While trade is not a headline of the Biden Administration in the first 100 days, it’s not stopping Katherine Tai from making her voice heard. Tai is now waiting full confirmation vote to put her ideas to work.
The Victor Ranch has been selected as the recipient of the 2020 Oklahoma Leopold Conservation Award®, which recognizes land owners who inspire with their dedication to land, water and wildlife habitat resources.
A virtual FFA community can only fill the gap so far. I am grateful FFA has found solutions during the pandemic, but I believe the things FFA members have missed drive home the reasons why FFA is so important today.