Provide concise, cutting-edge business information and editorial leadership to stakeholders within the beef food system while enhancing the industry’s profitability, viability and tradition.
Help cow-calf, stocker and feedlot operators and consultants understand the complexities of the organizational revolution so they may profitably operate in the modern beef industry by:
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Facilitate the beef industry’s organizational revolution by providing unique information resources such as:
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I’m a Drover – bridging the information gaps between stakeholders.
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Markets/Profit Strategies – identifying risks and opportunities.
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Movement/transportation - the critical link from producer to plate.
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Consumer – understanding the wants and needs of those who determine beef’s value.
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Challenge traditional business practices and thinking.
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Encourage the use and adoption of modern production and business practices.
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Understand and utilize new technologies.
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Recognize beef quality and consistency are the price of entry in today’s consumer driven market.
Identify and respond to consumer demand trends that ultimately determine profitability.
