CattlePost now free for Igenity customers
GAM
| Monday, June 21, 2010
Igenity, a division of Merial, and Global Animal Management (GAM) announced that customers of Igenity can now post information about upcoming sales on www.CattlePost.com, giving buyers access to information about sales featuring cattle profiled with Igenity — all in one place, free of charge.
“The demand for cattle profiled with Igenity is unprecedented,” says Dr. Kevin DeHaan, technical services director, Igenity. “Commercial producers understand they can’t afford to buy cattle without all of the information available, and seedstock producers are meeting this demand by providing the comprehensive Igenity profile on sale cattle. Now, both can connect on one Web site, free.”
Jim Heinle, president, GAM, says CattlePost.com has helped producers market their Tri-Merit cattle and now can help producers market cattle profiled with Igenity.
“Whether they are looking for source- and age-verified cattle or those with a comprehensive DNA profile, producers have raised the bar by demanding cattle with more information,” he says. “Now, producers have access to the cattle they want on one Web site — CattlePost.com.”
To post information on CattlePost.com, customers of Igenity can log in with the same username and password they use for the Igenity Web site. Angus breeders who have gained genomic-enhanced EPDs from Angus Genetics Inc. (AGI) and Igenity can log into the site with their AGI barcode number and zip code.
DeHaan says helping producers market their profiled cattle is part of the commitment Igenity has to providing user-friendly DNA technology solutions.
“Igenity offers the most comprehensive and powerful DNA profile available,” he says. “However, our commitment to producers doesn’t stop there. At Igenity, we offer online software, a team of advisers and now free access to a Web site that can help producers add even more value to their cattle by promoting their use of the Igenity profile.”
The comprehensive DNA offering from Igenity includes analyses for 15 economically important traits; the only available DNA analyses for maternal and reproductive traits; the most complete list of carcass traits; the only feed efficiency analyses for both Bos indicus and Bos taurus cattle; and more. Igenity also offers user-friendly information management software and expert consultation to help producers customize this advanced information to their individual herd goals.
Source: GAM news release
